Manifesto

Your attention was never
yours to lose.

404 Collective started from a single realization: the people who designed your phone knew exactly how to keep you scrolling. It's not your fault. But it is your responsibility.

Every swipe, scroll, and tap is a decision made by someone who benefits when you don't put it down.

The architecture of the trap

You didn't lose your time. It was harvested. Every infinite scroll was engineered by teams of brilliant people whose only goal was to keep you staring.

The 404 Collective is different. We don't track you. We don't show you ads. We optimize your freedom.

Architecture

Five pillars of recovery

Every layer of 404 is built on evidence — not intuition.

Basis

Pattern detection

Your triggers aren't random. We map them — usage patterns, timing, environmental cues — so every intervention is targeted, not generic.

Acut

AI interruption system

Most apps intervene too late. Our system detects the scroll impulse in real-time and offers a grounded alternative before the habit loop completes.

Struktur

CBT learning path

A 12-module program combining stimulus control with cognitive restructuring. The only evidence-based approach validated by the Cochrane Review for behavioral addictions.

Sozial

Peer accountability

Social commitment is the strongest predictor of behavioral recovery. Peer pods provide the accountability that willpower alone cannot sustain.

Klinisch

Professional support

Optional tier powered by licensed therapists. Reduces the gap between clinical insight and daily practice — the most common failure point in digital wellness.

Optional tier — powered by licensed therapists

What we stand on

Principles, not promises

Your data is yours

We collect nothing. Your focus sessions, your quests, your streaks — everything stays on your device. End of story.

Fewer features, more effect

We don't add features to capture attention. Every feature exists to help you live offline. Nothing more.

Real connection is the metric

We build the Collective to connect you with real people, not to keep you engaged with our product.

The team

Five people who stared at the screen time report

Oliver

Co-Founder

The one who stared at a screen time report and saw 12 hours on a school night. The spark.

Lasse

Co-Founder

Evidence-based architecture. Bridging clinical research and real-world behavior.

Marlon

Co-Founder

Interface design that feels like a deep breath. Complexity made simple.

Elena

Co-Founder

Therapist collaboration layer. Connecting clinical insight with daily practice.

Merle

Co-Founder

Community infrastructure. Ensuring no one has to do this alone.

Take it back

You didn't choose this. But you can change it.

Join 12,000+ people who decided to take their attention back.

Join the waitlist